Salman's CV
Profile summary
Strategic SEO Expert with 18 years shaping search engine optimization and digital marketing outcomes across 6 organizations. Known for executing local search campaigns, technical SEO implementations, and B2B lead generation strategies that drive qualified traffic and revenue. Committed to delivering measurable business growth through on-page optimization, link building, and data-driven insights.
Career highlights
Local SEO Campaigns: Ran local search campaigns for a Canadian firm on 20 Google Business Profile locations and service web pages to generate qualified leads.
B2B Lead Generation: Secured 1,255 B2B leads that resulted in 30 conversions and drove significant revenue through targeted search engine optimization strategies.
Marketing Qualified Leads: Drove 1000+ MQLs resulting in 100+ signups that generated substantial revenue using white-hat off-page techniques and content marketing.
Technical SEO Management: Supervised website migrations with technical recommendations and fixed website errors using Google Search Console and Google Analytics insights.
Key skills
Professional experience
Defined search engine optimization strategy for digital marketing operations, steering regional campaigns across multiple international markets. Manages technical implementation and campaign execution across client portfolios to generate lead acquisition through organic channels.
- Executes local search campaigns for a Canadian firm covering 20 Google Business Profile locations and services web pages, generating 500 leads.
- Runs local search engine optimization campaigns for a United States client across 10 Google Business locations and services landing pages, securing 100 leads per month.
- Performs on-page, off-page, and technical optimization tasks to bring qualified traffic through website pages, blog posts, business listings, and industry citations.
Steered search engine optimization operations by managing organic traffic growth, technical website health, and conversion funnels. Executed link building campaigns, blog content optimization, and site architecture adjustments to connect with enterprise audiences.
- Generated 1,255 B2B leads and secured 30 conversions, driving over AED 1M in revenue.
- Supervised website migration using technical SEO recommendations and fixed website errors identified in Google Analytics and Google Search Console.
- Built entrepreneurial leads through targeted link building on relevant websites and optimized blog posts and service pages to increase qualified B2B traffic.
Directed search engine optimization initiatives, overseeing white-hat off-page strategies and technical compliance to secure lead closings and establish brand standing across industry portals.
- Drove 1000+ MQLs resulting in 100+ Signups that generated USD 1M+ revenue.
- Built user-friendly websites aligned with on-page and technical SEO guidelines.
- Boosted branding through content marketing and referral channels.
Operated organic growth and digital outreach programs, guiding SEO personnel on search marketing execution. Managed social media channels to drive audience engagement and customer acquisition targets.
- Increased website traffic to deliver qualified leads for sales teams.
- Secured top search rankings through search engine optimization techniques.
- Managed social media profiles using interactive posts.
- Built unique and interactive content assets for effective content marketing campaigns.
- Maintained social media properties using user persuasive updates.
- Maintained best Search positions through top Inbound Marketing practices
- Increased sales through informative Product Listings and Price Comparison
Education
Computer Sciences
Computer Sciences
Certifications
Languages
English · Fluent
Urdu · Native